max vu

Grew Up Around It

Max Vu didn’t just grow up around BMX—he was raised in it.

His dad’s shop, Epic BMX in Westminster, California, has been part of his life since day one. It’s more than just a shop—it’s where he learned, rode, and developed his style. Even now, it’s still where you can find him, surrounded by the same environment that shaped him.

From early on, it was clear he wasn’t just another kid at the park.

As a kid, Max was already around something bigger—when Cult and Epic BMX came together in the early days to develop smaller bikes, he was right there, growing up alongside it. Before sponsorships, before recognition, he was already part of the process.

Max went on to build a name for himself in BMX, riding under a grassroots program and earning support from brands like Cult, Vans, The Shadow Conspiracy, and Shadow Riding Gear. His riding pulls from influential names like Dakota Roche, Ruben Alcantara, and Taj Mihelich—riders known for style, control, and staying power.

But it didn’t stop at just riding.

Max went on to develop signature frames and parts—something that says a lot about how deep his influence runs. From his signature frame and stem, to more design-driven pieces like his Hoshino Racing Impul sprocket—modeled after the look of Advan A3A wheels—everything points back to the same place.

His signature frame isn’t just a colorway—it’s a direct reflection of his automotive roots. Inspired by Watanabe wheels, the frame carries over the same tones and even pulls from the original wheel decals, down to the idea of a spec-style graphic.

It’s not just a BMX product.

It’s car culture—translated into BMX.

And that crossover is where everything starts to connect.